Judging a Book by Its Cover

By K.P. Gresham

“Good cover design is not only about beauty… it’s a visual sales pitch. It’s your first contact with a potential reader. Your cover only has around 3 seconds to catch a browsing reader’s attention. You want to stand out and make them pause and consider, and read the synopsis.”
― Eeva Lancaster, Being Indie: A No Holds Barred, Self Publishing Guide for Indie Authors

Of course, the opposite is capsulized in a familiar quote, “Don’t buy the book by its cover.” BUT, if an author wants to sell their book, they’d better face some marketing facts.

A book cover sells the book. At least it’s the first thing to catch the readers’ gaze as they wander through the shelves of a bookstore, library or click through bookseller websites. Yes, of course the blurb on the back is incredibly important, but it’s the cover the buyer sees first. It’s the cover that makes that buyer turn the book over and read the blurb.

Think about it. If the cover grabs you, you’ll pick up (or click on) the book. If it’s blah, chances are you’re going to move on to the next book.

Now what exactly in the cover image grabs you?  Does the cover tell you the genre? What to expect? Look professional? I’m a mystery writer, so I’m looking for a cover that not only says it’s a mystery, but what kind of mystery it is. Here are some examples.

Cozy Mysteries—The readers are looking for lightheartedness, as well as any of the tropes associated with cozies: animals, home-town-feel, food, maybe even a graphic image (cartoon) suggesting any of the above. They do NOT want to see brutality.  For example, here’s the cover for Arsenic and Adobe by Mia Manansala. Note the cartoon-like quality, the dog, the happy homemaker and the bottle of poison. All of these elements tell the reader this book is a mystery, homey, and involves cooking. (And don’t forget the dachshund on the shoulder!) Cozy readers love these signals. Yes, they’re going to turn the book over to learn more about it.

Horror Mysteries–Here the prospective buyer is looking for dark, scary elements. The cover should promise there will be blood and violence in the book. Body parts are great. The titles alone should give the reader the chills. The Mosquito Man by Jeremy Bates is a perfect example. Yikes!!!

Suspense Mysteries–Again, we start with the fact the reader wants to KNOW this is mystery. Suspense is a tricky cover. How does one put the feeling of suspense on a cover?  In a dramatic work, suspense is the anticipation of the outcome of a plot or the solution to a puzzle, particularly as it affects a character for whom one has sympathy. How do you put that in an image? There are different ways to achieve this in a cover. Location. Lighting. Showing action or giving a subtle clue; having the feel that there’s something risky going on. For this example, I’m going with Louise Penny’sAll The Devils Are Here. Here, the silhouetted building against a dark sky evokes mystery, and the Van Gogh-like swirls in the night sky suggest to the reader that there’s more to this book than simply being set in Paris. It suggests depth of plot.

These are only 3 basic categories of mysteries. Consider how the covers are created that show the true crime category? The thriller category? The paranormal mysteries category? Then study your own reaction when you’re checking out the mystery sections in your favorite bookstore or online. The only thing I can think of on a cover that would hook you more than the lay-out or artwork is the author’s name. If you have a favorite author (and yes, that for me is still J.D. Robb), I’ll buy the book without even looking at the cover. But like I said, that’s the only thing I can think of that would sway a buyer more than the visual impact of the cover.

So authors, beware! Readers are judging books by their covers! To our beloved readers, take your batch of three seconds, go book-shopping and buy some books!!!

   K.P. Gresham, author of the Pastor Matt Hayden Mystery series and Three Days at Wrigley Field, is a preacher’s kid who likes to tell stories, kill people (on paper, of course!) and root for the Chicago Cubs. Born in Chicago and a graduate of Illinois State University, K.P. and her husband moved to Texas, fell in love with not shoveling snow and are 35+ year Lone Star State residents. She finds that her dual country citizenship, the Midwest and Texas, provide deep fodder for her award-winning novels. A graduate of Houston’s Rice University Novels Writing Colloquium, K.P. now resides in Austin, Texas, where she is the president of the Sisters in Crime Heart of Texas Chapter and is active in the Writers League of Texas and Austin Mystery Writers.

Where to Find Me

Website: http://www.kpgresham.com/

Email: kp@kpgresham.com

Blogs: https://inkstainedwretches.home.blog/

https://austinmysterywriters.com/

Facebook: https://www.facebook.com/kpgresham

Books by

K.P. Gresham

Three Days at Wrigley Field

The Pastor Matt Hayden Mystery Series

The Preacher’s First Murder

Murder in the Second Pew

Murder on the Third Try

Coming in 2021

Four Reasons to Die

Tipper: My Manager Extraordinaire

by K .P. Gresham

I suspect most of us have our secrets about how we survived the Pandemic of ’20-’21. Video games, binge-watching movies, reading like a fiend–you get the idea.

My secret was my dog, Tipper. Or should I say my manager. Tip’s a fifteen-pound rescue dog of the Chihuahua meets Terrier variety. Nobody wanted to adopt him because he has bad knees. Really? I’ve had two knee replacements and nobody ever threw me out on the street. Tipper came home to live with me and my better half, Kevin, that very day. 

Now, eight years later, it is my dog who has rescued me. Or should I say bosses me around. Thanks to him, I have the next installment of the Pastor Matt Hayden Mystery Series, Four Reasons to Die, later this summer. 

This is the schedule Tip put me on from the pandemic’s git-go. First, he begins his slow process of waking–this entails laying beneath the bed covers for at least a half hour after Kevin and I are already up, then he slowly rises like a ghost from the grave because the sheets trail after him as he fights his way out of bed, and finally, he spends another half hour under the bed to avoid the rising sun. His last half hour of officially waking iup is spent in my lap while I finish my morning pot of coffee.

And then he jumps down from my lap, game face on. Enough lolly-gagging on my part. Time to get to work.

We start our day with a three-mile walk. Tip has decided this is the amount of time it takes for me to chew through the scene I have to write that day. When we come home, he demands breakfast, then shoos me upstairs to my office to get to work. No shower. No breakfast. It’s work time. To make sure I stay at it, he takes up residence on the small couch in my office and does not leave it until he hears my husband (who during Covid works in his office downstairs) making lunch. Then Tipper jumps down from the couch and scratches at my leg to tell me to take a break. But does he come downstairs with me? Oh, no.  He goes back to his couch where he waits for fifteen minutes while I make my lunch and put some tidbits in his bowl. THEN, he comes down.

I finally get my shower after lunch–remember, he doesn’t let me take it before since he’s sure I will forget what I’ve decided to write during our walk. Only then does he allow me to return to my office to get back to work.

At 4:00, Tipper believes our work for the day is done. This is the time when, pre-pandemic, my neighbors and I used to get together to watch Jeopardy. We couldn’t, of course, during the Pandemic, but Tipper never got the memo. At 4:00, we’re supposed to close up shop. I oftentimes decide to keep on working until Kevin was done with his day, and Tipper thinks this is sacrilege. He leaves his couch to sit by my feet and growls as I type away. He believes its against his contract to work such long hours and has threatened several times to call Animal Rescue to arrest me.

I didn’t understand how serious he was about his managerial duties until he started wearing a tie to work. And proofing everything I write. And working on his own stories.

Lord help me, they’ll probably be better than mine…

Thank goodness for my little Tipper. I wouldn’t have made it through the Pandemic without him.

Coming Soon (Thanks to Tipper)!

Four Reasons to Die

The 4th Book in the Pastor Matt Hayden Mystery Series

 When Pastor Matt Hayden steps up to give the Texas Inaugural Ceremony’s benediction after the scheduled minister, Reverend Duff, disappears, he finds himself embroiled in a religious war, a political power-grab, and murder.

 The missing Duff, a progressive leftist, is locked in a bitter, public battle with the ultra-conservative Reverend Meade. Duff has also taken on U.S. Senator Womack, a far-right Presidential hopeful whose only love is himself.

 Matt joins the search for the missing pastor, but is he prepared to discover the true evil that threatens his family, including the new governor…and his beloved Angie?

***

Where to Find Me

Website: http://www.kpgresham.com/

Email: kp@kpgresham.com

Blogs: https://inkstainedwretches.home.blog/

https://austinmysterywriters.com/

Facebook: https://www.facebook.com/kpgresham

Books by K.P. Gresham

Three Days at Wrigley Field

The Pastor Matt Hayden Mystery Series

The Preacher’s First Murder

Murder in the Second Pew

Murder on the Third Try